From e-360 BLOG – Thom Ruhe
All too often, the business plan becomes the default option for educators and others who have never started a business and don’t fully understand the process. Now don’t get me wrong; planning is important, yet over-emphasizing the business plan can be misleading and often overlooks the more important process (and the really hard work) of proving that there is a market for your product or service. And proving that there is a market usually requires more than a business plan template and a Google search.
In a 2008 interview, entrepreneur and investor Bill Recker described how business plans often become the “surrogate” for the real work of proving there is a market and why so many of the elegantly written business plans that win competitions, ultimately fail. …
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