From Steve Blank’s blog and website: http://steveblank.com/about/
These four books changed my outlook on new product introductions, early stage sales and business in general. Crossing the Chasm made me understand that there are repeatable patterns in early stage companies. It started my search for the repeatable set of patterns that preceded the chasm. The Innovator’s Dilemma and Innovator’s Solution helped me refine the notion of the Four types of Startup Markets. I read these books as the handbook for startups trying to disrupt an established company. The Tipping Point has made me realize that marketing communications strategies for companies in New Markets often follow the Tipping Point.